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Research papers

Playing the egg game

This paper describes how Egg measures the customer experience across key moments of truth in the customer lifecycle.The authors demonstrate the correlation of agreement with value statements to customer satisfaction within key business functions and...

Catalogue: Congress 2006: Foresight
Authors: Gary Schwartz, John Jennick
Company: EGG Research & Consultancy Ltd.
September 17, 2006
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Citation

Schwartz and Jennick (2006a, September 17). Playing the egg game. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/playing-the-egg-game


Research papers

Joined up research on the eHighway

This paper discusses the research challenges faced by Egg, a leading Internet bank in the United Kingdom, and describes the innovative approach it has taken both in its use of research methodologies and in the technology of the Internet to increase...

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Authors: Mark Pearson, Tim Macer
Company: EGG Research & Consultancy Ltd.
September 23, 2001
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Citation

Pearson and Macer (2001a, September 23). Joined up research on the eHighway. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/joined-up-research-on-the-ehighway